OPI announces the NEW and improved Infinite Shine® range with Pre-Cured Gel technology: 70 durable shades like those achieved with gel, yet retaining the advantage of being easily removable, without risk to the nails.

OPI launches a new Infinite Shine formula with an innovative, completely improved recipe. Indeed, the new Infinite Shine is astonishing: it boasts amazing durability and is unveiled in 70 new shades, complemented by a base and top-coat. The new Infinite Shine adheres to nails like gel and lasts up to 11 days, yet it can be removed with ease, like traditional nail polish. The system now includes 70 colors, of which 42 are new shades exclusive to Infinite Shine, 24 are iconic OPI colors, and 4 are beloved shades from the existing Infinite Shine range. All are vegan-friendly and packaged in a new bottle with a dark chrome cap and clean design.

The updated Infinite Shine range offers everything consumers love about a nail gel – resistance, durability, and unbeatable shine – as well as everything they appreciate about nail polish – easy application, quick removal, and an incredible selection of colors and finishes – all in a single bottle. Featuring the exclusive Pre-cured Gel technology, Infinite Shine adheres to nails and lasts up to 11 days, providing more durability than ever before. The new formula does not crack or scratch, creating a structured and shiny effect for a flawless finish. The color comes off with quick and simple removal, like traditional nail polish.

With 70 Infinite Shine shades available, consumers can choose from a wide range of colors and finishes. The palette begins with creamy white and nude tones, then spans an entire rainbow, with pink, red, blue, violet, yellow, orange, and green, plus neutral and metallic shades; the range is rounded out with gray, brown, and black. With this collection, Infinite Shine offers a wider range of effects than ever before: glossy, glitter, metallic, matte, and sheer.

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“For the past 40 years, OPI has become famous for its high-quality formulas. Our research and development team is always at the forefront; they are continuously researching and creating the next generation of products that will surpass anything else on the market,” says Suzi Weiss-Fischmann, OPI co-founder and brand ambassador. “They’ve done it again with this latest version of Infinite Shine. The gel-like flawless finish has improved durability and unbeatable shine. It’s exactly what we all need for our busy lives, which combine so many aspects.”

“With this launch, we are offering consumers a kaleidoscope of durable colors, a total collection of 70 shades,” adds Jill Bartoshevich, OPI Global Director of Color Equity. “The 42 new, exclusive colors offer a variety of shades and finishes, and of course, the playful, pun-filled names that have become emblematic for OPI, like Stunstoppable, a metallic bronze; No Chips on My Shoulder, a matte navy blue; and Good Redputation, a pearled red.”