Hisense reconfirms its position as a leader in the global large screen television market, according to Omdia data regarding worldwide shipments for the entire year 2025. The company ranked first globally in the segment of televisions of 100 inches (253 cm) and above, for the third consecutive year. In the period 2023 – 2025 it reached a share of 57.1% of global shipments in 2025.
At the same time, Hisense maintained its position as a global leader in the Laser TV category, marking the seventh consecutive year in first place worldwide, with a market share of 70.3% in 2025.
The results confirm the strength of the brand in some of the most relevant and competitive categories in the large display industry, where technological innovation and the ability to deliver products at scale play an essential role.
This evolution reflects the constant investments made by Hisense in the development of advanced display technologies, especially in the RGB MiniLED area. As a pioneer of RGB MiniLED technology, Hisense has played a decisive role in its development, from the research phase to large scale commercialization, building clear advantages in terms of color accuracy, brightness control and visual comfort, especially on ultra large screens.
The direction is also supported by the conclusions of Omdia in the CES 2026 recap report, which positions RGB MiniLED televisions as an important driver of the next stage of growth in the industry. According to the analysis, this category will experience rapid expansion starting in 2026, against the backdrop of an increasingly clear market orientation toward technologies in which Hisense already holds a strong competitive advantage.
Looking ahead, Hisense is in a unique position to consolidate this advantage. The brand is the only one that has a complete ecosystem of display technologies that brings together RGB MiniLED, TriChroma Laser and MicroLED, offering an integrated approach to next generation visual innovation.
At CES 2026, Hisense presented the 116UXS model, the first television equipped with RGB MiniLED evo, alongside the UR8 and UR9 RGB MiniLED ranges, as well as the XR10 laser projector. All these products were recognized during the event through multiple CES awards, confirming the strategic direction of the company and its ability to transform technological innovation into premium viewing experiences.
Through its active role in accelerating technological transitions in the large screen segment and transforming them into premium products for consumers, Hisense continues to define new visual standards for the next generation of high end screens globally.
