Berlin, Germany – September 5, 2025 – Hisense, a top global brand in electronics and home appliances, announced at IFA 2025 that it will continue as an Official Sponsor of the FIFA World Cup 2026™, thus strengthening its long-standing collaboration with FIFA, which began in 2018.

Since its first partnership with FIFA in 2018, Hisense has built a solid track record of global activations: brand visibility at the FIFA World Cup 2018™, content cooperation through FIFA+ in 2022, technology integration in VAR operations at the FIFA Club World Cup 2025™, and now the sponsorship of the FIFA World Cup 2026™. Each of these milestones has contributed to the growth of Hisense’s international visibility and to reinforcing its commitment to enhancing fan experiences.

Catherine Fang, Vice President of Hisense Group, emphasized that football means vision, passion, and shared values that unite fans all over the world. She highlighted Hisense’s ambition to give every supporter the possibility to experience matches just as intensely as if they were in the stadium. With a user-focused philosophy and continuous investments in display innovation—from HDR and Laser TV to the new RGB-MiniLED technology—Hisense aims to deliver immersive visual experiences that celebrate the beauty of football and bring people together.

At IFA 2025, Hisense presented its newest RGB-MiniLED TV, setting a new benchmark in picture performance with enhanced colors, contrast, and brightness. The launch once again demonstrates Hisense’s role in redefining visual standards and delivering home entertainment that reaches new heights.

Romy Gai, FIFA’s Chief Business Officer, underlined that FIFA values its long-term partnership with Hisense and recognizes the company’s strong commitment to innovation and to football fans worldwide. He stressed that, as preparations for the FIFA World Cup 2026™ advance, both organizations look forward to collaborating to bring the excitement of the tournament into millions of homes around the globe.

With the 2026 edition of the championship, the first to be hosted by three nations and featuring 48 teams, Hisense aims to transform billions of households into stadiums where every viewer has a front-row seat, ensuring that fans everywhere will enjoy the game like never before and experience every moment at maximum intensity.

About Hisense

Founded in 1969, Hisense is a globally recognized company and a leader in home appliances and consumer electronics, with operations in over 160 countries, specializing in providing high-quality multimedia products, household appliances, and smart IT solutions. According to Omdia, Hisense ranks No. 1 globally in the 100-inch and above TV segment (Q1 2023–Q1 2025).