The fashion world’s embrace of “frumpy” aesthetics can be seen as a significant shift in how we perceive beauty and style. Traditionally, the term “frumpy” has been used derogatorily, often associated with older women and unfashionable, drab clothing, lacking in appeal. However, the recent trend reverses this notion, as seen in the popularity of voluminous silhouettes, pie-crust collars, calf-grazing hemlines, and full-length sleeves.
The rise of this trend is partly driven by the democratization of fashion through platforms like Instagram and the growth of online shopping. These avenues have given consumers more power to influence trends. For example, a polka-dot dress from Zara, with a baggy fit and longer hemline, went viral and was embraced by a diverse group of people, showing that the public’s preferences can significantly impact what becomes fashionable.
This trend also reflects a broader cultural shift. It moves away from dressing for the external, often male, gaze and allows individuals to explore new narratives around why and for whom they dress. It questions why youth should be synonymous with beauty and challenges the obligation to conform to a singular view of attractiveness.
Innovative designers have been instrumental in legitimizing this style. Brands like Horror Vacui and Batsheva have modernized the style, while designers like Cecilie Bahnsen have found success with designs that offer a relaxed, effortless approach to fashion. These designs prioritize comfort without sacrificing sensuality or femininity, marking a significant shift in the fashion landscape.
Ultimately, the “frumpy” trend could be seen as a feminist statement, a way for women to dictate their style preferences and reject societal norms that have historically dictated what is attractive or appropriate. This movement in fashion signifies a shift towards greater autonomy and self-expression in how women choose to dress.
