COS spring-summer 2024 campaign.

Rina Sawayama and Jack O'Connell Photographed by Karim Sadli

An exploration of modern simplicity; COS presents its Spring-Summer 2024 campaign, spotlighting British-Japanese singer and actress Rina Sawayama alongside English actor Jack O’Connell. Offering a fresh vision of everyday luxury, a powerful and understated collection, with great attention to detail, reveals intriguing textures and commanding silhouettes that form a timeless wardrobe.

Supporting the COS community and showcasing creative contrasts, the campaign’s diverse cast was photographed in Mexico by Karim Sadli. Against the backdrop of a blue horizon above the ocean and in the studio, Sadli embraces the serene surroundings, capturing the characters in a series of captivating images. German-origin models Anna Ewers and Leon Dame, Argentine model-actor Mica Argañaraz, South Korean model Xu Meen, Canadian model Awar Odhiang, and Senegalese model Dara Gueye appear in the campaign.

Celebrating simplicity and meticulous design, the seasonal collection balances modernity and craftsmanship. With a focus on construction and an emphasis on form, the elegant designs propose structured sleeveless blazers and wide, flowing trousers for summer. COS refines timeless pieces: the classic trench coat, leather biker jacket, and romantic dresses suitable for both day and evening. A curated selection of retro-inspired daywear and versatile coordinated sets with laser-cut details enrich the collection.

Nature continues to inspire the season’s color palette and prints: leaf prints and calming neutral colors – sand and stone, are complemented by a bold yet sophisticated red and various shades of blue. Accessories are oversized – a relaxed profile leather bag takes center stage, complemented by a selection of COS × LINDA FARROW nostalgia-inspired sunglasses that complete the season’s looks.

About COS
COS offers ready-to-wear pieces and accessories for a comprehensive wardrobe. Rooted in luxury design, the collection pays heightened attention to durability, quality, and a color palette that transcends time. The creative soul of the brand is visualized through original narratives, seasonal runways, and contemporary culture to create an experience beyond expectations.
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About LINDA FARROW
Originally a fashion designer, Linda Farrow established her eponymous brand in 1970 and was among the first designers to treat sunglasses as genuine fashion accessories. Today, more than 50 years later, LINDA FARROW has established itself as a global fashion brand that places unwavering quality in all its eyewear designs.

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