Converse celebrates a decade of LGBTQIA+ support with 10th annual pride campaign

This year marks an important milestone for Converse as it launches its 10th Annual Pride Campaign, continuing its unwavering support and celebration of the LGBTQIA+ community. The campaign, aptly named “Proud to Be,” underscores Converse’s commitment to fostering inclusion, empowerment, and advocacy over the past decade.

Since the initiative began in 2015, Converse has not only been an active supporter but also a major contributor to LGBTQIA+ causes, donating nearly $3 million to various organizations that provide critical support and create nurturing environments for LGBTQIA+ and gender-expansive youth. These funds have helped carve out safe spaces where young individuals can thrive and express themselves freely.

The 2023 “Proud to Be” collection features an exciting range of footwear and apparel, headlined by the innovative Run Star Utility Sandal CX. This year’s collection draws inspiration from a Western aesthetic, echoing the pioneering spirit of the queer community. It showcases a vivid spectrum of colors, along with unique design elements like embroidery and neon accents that celebrate the courage to live authentically and the joy of individuality.

Integral to the design process were Converse’s own LGBTQIA+ employees and allies, who have ensured that every piece in the collection resonates with authenticity and pride. Their personal insights and experiences have been woven into the designs, making this collection not only vibrant but also deeply meaningful.

On a global scale, Converse’s advocacy efforts are reinforced through strategic partnerships with organizations such as the It Gets Better Project, the Ali Forney Center, and BAGLY. Each partnership is carefully chosen to address the unique challenges faced by LGBTQIA+ youth in various regions. Whether it’s providing safe havens for homeless LGBTQIA+ youth in New York City or fostering creative expression among LGBTQIA+ communities worldwide, Converse’s efforts are comprehensive and far-reaching.

As Converse continues to champion LGBTQIA+ rights and visibility, its 10th Annual Pride Campaign stands as a testament to the brand’s commitment to making a positive impact in the community. Through vibrant designs and meaningful partnerships, Converse not only celebrates the spirit of Pride but also actively contributes to the ongoing fight for equality and inclusion.

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