- adidas becomes the Official Partner of the Audi F1 team, developing innovative products for the technical crew, and for fans – themed apparel, footwear, and accessories.
- adidas expands its commitment to Formula 1 and racing culture, continuing to push creativity in both performance and style for one of the fastest-growing sports in the world.
- The adidas x Audi F1 collection will launch globally in February 2026, ahead of Audi’s much-anticipated competition debut.
Today, adidas announced the expansion of its commitment to motorsport through a multi-year partnership with the future Audi F1 team. The collection, which will debut ahead of the 2026 season, will combine cutting-edge technology with culture-shaping design, created by two icons of sporting performance.
adidas and the future Audi F1 team will work together to create a full range of high-performance products, style-focused and designed for drivers, mechanics, and the entire crew. Built with the latest adidas technology, the collection will introduce a new perspective on motorsport culture and continue to bring a fresh approach both on and off the track.
Fans are the spirit of every team, and adidas and Audi F1 aim to celebrate their passion from day one. Before the team’s first race, a dedicated range of apparel, footwear, and accessories will be available to fans worldwide, allowing them to proudly and stylishly show their loyalty to the team.
Bjoern Gulden, CEO adidas:
“We are proud to collaborate with the future Audi F1 team and support their debut at the highest level of competition in this sport, marking an exciting new chapter in the world of motorsport for the 2026 season. This collaboration is part of our ongoing commitment to F1 and reflects our desire to work with brands that share the same values and innovative vision. We look forward to unveiling everything we have planned, while wishing the drivers and the team success and the ability to attract a new generation of motorsport fans!”
Jonathan Wheatley, Team Principal of the future Audi F1 team:
“This partnership brings together two iconic brands on a global stage and marks an important milestone in our journey as the future Audi F1 team. With adidas, we equip our teammates with elite technical sportswear, tailored to every role, enhancing their performance. Beyond racing, our shared ambition is to inspire a new generation of fans through innovation, style, and an ongoing dedication to excellence.”
Gernot Döllner, CEO AUDI AG and Chairman of the Board of Directors of Sauber Motorsport AG:
“adidas and Audi have decades of collaboration in top-level sports – built on shared values and the drive to inspire through excellence. Our partnership in Formula 1 goes far beyond the pursuit of innovation and peak performance: it unites the strengths and visions of two progressive brands. The upcoming adidas collection will be characterized by clarity and precision, just like Audi’s new design philosophy. Launching our brand’s entry into the top class of motorsport together with adidas underlines the trust and deep appreciation we have for our collaboration.”
The adidas x Audi F1 collection will launch at the beginning of 2026. Follow the story at adidas.com/motorsport.
