In their latest collaboration, A$AP Rocky and PUMA are shifting gears with a new collection that blends streetwear flair with the exhilarating world of motorsport. Known for his sharp fashion sense and cultural influence, A$AP Rocky brings a fresh and visionary approach to PUMA’s offerings, aimed at captivating the growing global motorsports audience.

This innovative collection features an array of apparel, footwear, and accessories, including a reissue of the PUMA Inhale trainer—a nostalgic pick from the 2000s personally selected by Rocky. The collection seamlessly merges fashion with functionality, employing performance materials with a worn-in aesthetic that suggests a day spent tuning up in a garage.

Standout pieces include a slim-fit sweatshirt designed to mirror the sleek contour of a racing suit, complete with distressed prints and custom PUMA graphics. A T-shirt in the collection showcases a graphic mimicking a driver’s 6-point seatbelt, crafted in soft cotton and adorned with co-branded logos for a sporty, street-ready look.

Accessories are equally thematic, with two types of balaclavas: one resembling a helmet with a removable visor and another reflecting the protective gear worn under helmets. The collection also includes innovative gloves designed with silicone heat maps on the palms, echoing the intricate patterns of veins, enhancing both style and grip.

A special touch to the collection is the limited-edition release of the Inhale model in its original iconic color. These sneakers feature custom insoles designed by Rocky, available exclusively as promotional gifts, adding a collectible edge to the collaboration.

Rocky’s collection aims to give fans their own “racing suit” experience—from headgear to footwear, emphasizing the importance of maintaining one’s dreams and youthful imagination into adulthood. This launch not only highlights Rocky’s unique approach to fashion but also reinforces PUMA’s commitment to pushing boundaries in sportswear design.