Zara Hair is expanding its horizons with the introduction of the Everyday Basics collection, a testament to the brand’s commitment to inclusivity and diversity in hair care. Following the resounding success of the Glitter in Gold holiday series, Zara has now set its sights on catering to the everyday needs of individuals with various hair types.
The new collection, priced uniformly at $22.90 per product, is a collaboration between Zara and the esteemed British hairstylist Guido Palau. Together, they have developed a range of six essential hair care and styling products, designed to address the needs of straight, curly, and wavy hair. This partnership underscores the commitment of both entities to deliver high-quality, versatile products that are essential for daily use.
The campaign for Everyday Basics is a celebration of diversity, featuring models Tess Breeden, Fatou Seck, Elise Kouzou, Wai Ki Chan, Mathilda Gvarliani, Kristine Lindseth, and Rosalieke Fuchs. Each model brings their unique hair type to the forefront, demonstrating the collection’s wide-ranging applicability. The promotional visuals, captured in elegant black and white by renowned photographer Fabien Baron, exude a sense of refined simplicity that aligns with the collection’s ethos.
The Everyday Basics line includes a curated selection of products such as a curl activator, hair balm, hair spray, and blow dry spray. These items are not only pivotal for daily grooming routines but also embody the brand’s philosophy of making quality hair care accessible to all. With this launch, Zara Hair continues to bridge the gap between high fashion and everyday functionality, ensuring that every individual can find something suited to their hair type.
As Zara Hair forges ahead, its collaboration with industry icons like Guido Palau and Fabien Baron highlights the brand’s dedication to excellence and innovation. The Everyday Basics collection is more than just a range of products; it’s a statement of inclusivity, offering everyone the opportunity to experience premium hair care at an accessible price point. Whether for a casual day out or an important meeting, Zara Hair’s latest collection is poised to become a staple in bathrooms and vanity tables worldwide.
