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Girly Goth Makeup Is Taking Over—And We’re Obsessed

In 2025, Girly Goth isn’t just a TikTok filter or Halloween fantasy—it’s a bona fide beauty doctrine. Equal to Morticia Addams and Marilyn Monroe, this aesthetic is about owning softness without surrendering your edge.

Press-On Nails: The New Salon Manicure Revolution?

Press-on nails have evolved into a full-blown fashion statement. With surreal textures, custom designs, and instant application, they’re transforming fingertips into canvases—no UV lamp or waiting time required.

Mocha Mousse: The IT Color of the Year

Mocha mousse is the new power neutral—silky, sophisticated, and effortlessly chic. From runways to street style, this rich brown is dominating 2025.