The Levi’s brand continuously refines and evolves classic looks with modern details. The Fall/Winter ’24 collection progresses by tastefully blending distinctive styles on beautiful, natural materials. Combining bohemian elements, an earthy color palette, Western details, workwear inspiration, and prep sophistication on statement pieces and new items, the collection brings a vast array of classic pieces into the contemporary. The tension between styles can produce unexpected results—the collection mixes 90s references with 70s influences, incorporates workwear details, and combines oversized aesthetics with pristine collegiate elements and Western flair. With a recurring focus on indigo, black, and neutral tones, each piece of the collection is treated from dyeing the materials at Levi’s Authentic to natural colors and light pre-washing to ensure lasting quality. Levi’s has kept pace with fashion culture, accumulating an impressive archive of details about the evolution and cyclicality of styles. Whether we’re talking about new materials, subtle modifications to cuts, or the addition of subtle elements that make considerable differences, Levi’s design team continues to elaborate on classic looks. The collection also caters to the increased appetite for broader cuts, a style element already adopted by all genders and silhouettes. The new 555 Relaxed Straight for men and XL Straight for women are two pieces that promise casual comfort in wide and relaxed styles. The collection includes a wide range of pants, skirts, tops, and accessories, continuing Levi’s storied history as a leader in classic silhouettes and design innovation, bringing attire into the contemporary.
Women’s Collection
The women’s offering is based on natural materials that create a casual and bohemian vibe with feminine details. From popular lace details to embroidery and ruffles, there is a femininity anchored in natural materials. The collection offers classic looks with Western, workwear, and prep elements that are modern and relevant today. For bottoms, there is a wide range of shorts and long denim pants in featherweight and lightweight. Adorned with subtle Western aesthetics and blending a bohemian essence, the High Baggy Short features a wide and relaxed look. The new XL Straight and XL Chino epitomize relaxed prep with a spectacular reinterpretation of classic models. Another exceptional piece is the Ribcage Bermuda Short, with bohemian elements and an Americana cut. Flexible and modern, the items take classic models to new heights of style. For tops, casual and bohemian elements predominate, including the Cici dress and blouse. The Gianna top beautifies a classic blouse with delicate and feminine details, while the Boxy Tank elevates a classic T-shirt with soft natural materials. The midi dress and Western jumpsuit reinterpret the classic with innovative denim. The collection is completed by a series of functional and versatile accessories. The Two Horse Tote All is the perfect beach bag, and the Valerie belt combines preppy style with Western flair. “From collection pieces inspired by campus life to discreet Western elements on lightweight denim, we wanted to develop classic silhouettes and bring them into the contemporary with relevance,” says Jill Guenza, Global VP of Women’s Design at Levi Strauss & Co. “We focus on essential everyday pieces and bohemian accents, in a strong and anchored femininity throughout this comprehensive collection.”
Men’s Collection
A recurrence of indigo, black, and gray combined with Western, prep, and utilitarian aesthetics represents a tribute to the 90s. The collection explores new materials, while jeans perpetuate relaxed style. Beloved models are elevated with perfect proportions, relevant references from Levi’s archives, and discreet Levi’s branding. Men’s jeans continue the loose style. XX Chino Authentic Straight, XX Chino Loose Straight Pleated, and the new 555 Relaxed Straight are iconic and pay homage to vintage models from the 90s with pre-washing and generous proportions. The 468 Loose denim short and XX Authentic Chino Short Preppy are perfect for effortless style, while the 568 Loose Straight Cargo adds extra relaxation to the collection. The extended range of tops features Western and 90s prep elements. We find tasteful vibrant prints, and the Sunset Camp shirt is versatile, while the new SS Authentic Button Down represents casual preppy style. The Polo sweater and Richmond cardigan add relaxation to this mix. The new Vintage Batwing Graphic T-shirt offers vintage elements with discreet Levi’s branding, and the Relaxed Fit Western shirt is representative of the lived-in Western look. Versatile bags and caps, such as the Relaxed Dad Heritage cap or Backpatch Beanie, complete the collection. “Both in modernized classic models and new models inspired from archives, we are thrilled to expand the men’s offering,” says Janine Chilton-Faust, Global VP for Men’s Design at Levi Strauss & Co. “The collection represents a truly unique mix of vintage.