Hisense, one of the top global brands in consumer electronics and home appliances, has unveiled a new comprehensive growth strategy based on artificial intelligence. This will guide the company’s next phase of global development and reinforces Hisense’s commitment to innovation, a smart lifestyle and the creation of long-term value for consumers.
The strategy was presented at the Hisense Global Partner Conference 2026, an event organised in New York, ahead of the FIFA World Cup 2026™ final. The conference brought together customers and partners from around the world, to whom Hisense presented the company’s vision for the era of artificial intelligence.
“Artificial intelligence is transforming the world, and each of us is part of this change. In the AI era, we must embrace this wave of transformation,” stated Fisher Yu, CEO of Hisense Group.
The Hisense strategy is based on five pillars: (1) expanding the company’s presence across the entire artificial intelligence value chain; (2) transforming smart devices into true home partners, through scenarios developed with the help of AI; (3) continuing the long-term sports marketing strategy, to consolidate the brand globally; (4) prioritising services, for a better user experience and (5) deepening the glocalization strategy, to create long-term value for customers and partners. At the heart of the Hisense strategy lies a long-term commitment to artificial intelligence. The company is developing an integrated AI ecosystem that covers the entire value chain.
Thus, analysing Hisense’s position within this ecosystem, the company’s vision becomes very clear, namely the building of a business model around artificial intelligence.
Hisense is accelerating its development in areas such as AI Hub platforms, semiconductors, smart energy, laser technology and automotive electronics, while continuing to consolidate its core business in the smart devices segment.
For consumers, this strategy means a new generation of products that will evolve from simple smart devices into true home partners. These will be able to proactively perceive the surrounding environment, understand user preferences, communicate naturally and act on their behalf.
Hisense aims to create devices that not only execute commands, but intelligent partners that understand you, anticipate your needs and bring genuine added comfort to the home.
This vision is already taking shape across the entire Hisense ecosystem. Through the V AI OS operating system, Hisense televisions can interpret users’ preferences and intentions and offer personalised content recommendations. Beyond entertainment, the ConnectLife platform (https://en.connectlife.io/) enables connected home appliances to act intelligently in activities such as food preparation, washing and drying clothes, air quality management and energy consumption optimisation. Thus, the four capabilities of the AI partner come together in a smarter and more intuitive experience for the entire home.
Hisense will continue to consolidate its global brand through long-term sports partnerships, leveraging the universal language of sport to create authentic connections with audiences around the world. Hisense constantly invests in cutting-edge technologies, innovation and global brand development. Its commitment to premium positioning at an international level is also demonstrated by its three consecutive editions partnership with FIFA World Cup.
As artificial intelligence transforms industries around the world, Hisense will continue to combine technological innovation, global partnerships and solutions developed around consumer needs, to define the next era of smart homes.
