{"id":9230,"date":"2025-02-25T19:41:19","date_gmt":"2025-02-25T16:41:19","guid":{"rendered":"https:\/\/touchmagazine.ro\/?post_type=web-story&#038;p=9230"},"modified":"2025-02-25T19:41:24","modified_gmt":"2025-02-25T16:41:24","slug":"9230","status":"publish","type":"web-story","link":"https:\/\/touchmagazine.ro\/ro\/web-stories\/9230\/","title":{"rendered":""},"content":{"rendered":"<p><html amp=\"\" lang=\"en\"><head><meta charSet=\"utf-8\"\/><meta name=\"viewport\" content=\"width=device-width,minimum-scale=1,initial-scale=1\"\/><script async=\"\" src=\"https:\/\/cdn.ampproject.org\/v0.js\"><\/script><script async=\"\" src=\"https:\/\/cdn.ampproject.org\/v0\/amp-story-1.0.js\" custom-element=\"amp-story\"><\/script><link href=\"https:\/\/fonts.googleapis.com\/css2?display=swap&amp;family=Red+Rose%3Awght%40400%3B700&amp;family=Lato%3Aital%400%3B1\" rel=\"stylesheet\"\/><link 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srcSet=\"https:\/\/touchmagazine.ro\/wp-content\/uploads\/2025\/02\/Captura-de-ecran-din-2025-02-25-la-6.29.56%E2%80%AFp.m-png.avif 2250w,https:\/\/touchmagazine.ro\/wp-content\/uploads\/2025\/02\/Captura-de-ecran-din-2025-02-25-la-6.29.56%E2%80%AFp.m-2048x979.avif 2048w,https:\/\/touchmagazine.ro\/wp-content\/uploads\/2025\/02\/Captura-de-ecran-din-2025-02-25-la-6.29.56%E2%80%AFp.m-1536x735.avif 1536w,https:\/\/touchmagazine.ro\/wp-content\/uploads\/2025\/02\/Captura-de-ecran-din-2025-02-25-la-6.29.56%E2%80%AFp.m-1320x631.avif 1320w,https:\/\/touchmagazine.ro\/wp-content\/uploads\/2025\/02\/Captura-de-ecran-din-2025-02-25-la-6.29.56%E2%80%AFp.m-1024x490.avif 1024w,https:\/\/touchmagazine.ro\/wp-content\/uploads\/2025\/02\/Captura-de-ecran-din-2025-02-25-la-6.29.56%E2%80%AFp.m-768x367.avif 768w,https:\/\/touchmagazine.ro\/wp-content\/uploads\/2025\/02\/Captura-de-ecran-din-2025-02-25-la-6.29.56%E2%80%AFp.m-png.avif 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data-leaf-element=\"true\"><amp-img data-recalc-dims=\"1\" layout=\"fill\" src=\"https:\/\/i0.wp.com\/wp.stories.google\/static\/21\/images\/templates\/celebrity-life-story\/page1_2_3_star_img1.png?w=800&#038;ssl=1\" alt=\"Green star on transparent background\" disable-inline-width=\"true\"><\/amp-img><\/div>\n<\/div>\n<\/div>\n<div style=\"position:absolute;pointer-events:none;left:13.59223%;top:51.13269%;width:57.76699%;height:34.78964%;opacity:1\">\n<div style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0;z-index:0;border-radius:0% 0% 0% 0% \/ 0% 0% 0% 0%\" id=\"el-99377bf6-8aaa-4faa-b639-386bf4e72eb5\">\n<h1 class=\"fill text-wrapper\" style=\"white-space:pre-line;overflow-wrap:break-word;word-break:break-word;margin:2.4195378151260516% 0;font-family:&quot;Red Rose&quot;,cursive;font-size:0.533981em;line-height:0.9;text-align:left;padding:0;color:#000000\"><span><span style=\"font-weight: 700; color: #020202\">Beyonc\u00e9 \u0219i Levi\u2019s lanseaz\u0103 capitolul 2 din campania REIIMAGINE: Pool Hall<\/span><\/span><\/h1>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p><\/amp-story-grid-layer><\/amp-story-page><amp-story-page id=\"f9a50b97-97aa-4dd4-9ac0-229be8963bf0\" auto-advance-after=\"7s\"><amp-story-animation layout=\"nodisplay\" trigger=\"visibility\"><script type=\"application\/json\">[{\"selector\":\"#anim-3eb5fb4c-136e-40c7-b1e3-116b72ef57ee [data-leaf-element=\\\"true\\\"]\",\"keyframes\":{\"transform\":[\"translate(0.25661729569286684%, 2.8895057030673547e-7%) scale(0.9523809523809523)\",\"translate(0%, 0%) scale(1)\"]},\"delay\":0,\"duration\":2000,\"easing\":\"cubic-bezier(.3,0,.55,1)\",\"fill\":\"forwards\"}]<\/script><\/amp-story-animation><amp-story-grid-layer template=\"vertical\" aspect-ratio=\"412:618\" class=\"grid-layer\"><\/p>\n<div class=\"page-fullbleed-area\" style=\"background-color:#6c7686\">\n<div class=\"page-safe-area\">\n<div style=\"position:absolute;pointer-events:none;left:0;top:-9.25926%;width:100%;height:118.51852%;opacity:1\">\n<div id=\"anim-3eb5fb4c-136e-40c7-b1e3-116b72ef57ee\" class=\"animation-wrapper\" style=\"width:100%;height:100%;display:block;position:absolute;top:0;left:0\">\n<div style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0;z-index:0\" class=\"mask\" id=\"el-e4940d0a-9074-44de-9414-5d3dc3c77eff\">\n<div style=\"position:absolute;width:218.4%;height:105%;left:-65.58053%;top:-2.5%\" data-leaf-element=\"true\"><amp-img layout=\"fill\" src=\"https:\/\/touchmagazine.ro\/wp-content\/uploads\/2025\/02\/Captura-de-ecran-din-2025-02-25-la-6.29.45\u202fp.m-png.avif\" alt=\"Captur\u0103 de ecran din 2025-02-25 la 6.29.45\u202fp.m.\" srcSet=\"https:\/\/touchmagazine.ro\/wp-content\/uploads\/2025\/02\/Captura-de-ecran-din-2025-02-25-la-6.29.45%E2%80%AFp.m-png.avif 1638w,https:\/\/touchmagazine.ro\/wp-content\/uploads\/2025\/02\/Captura-de-ecran-din-2025-02-25-la-6.29.45%E2%80%AFp.m-1536x1313.avif 1536w,https:\/\/touchmagazine.ro\/wp-content\/uploads\/2025\/02\/Captura-de-ecran-din-2025-02-25-la-6.29.45%E2%80%AFp.m-1320x1128.avif 1320w,https:\/\/touchmagazine.ro\/wp-content\/uploads\/2025\/02\/Captura-de-ecran-din-2025-02-25-la-6.29.45%E2%80%AFp.m-1024x875.avif 1024w,https:\/\/touchmagazine.ro\/wp-content\/uploads\/2025\/02\/Captura-de-ecran-din-2025-02-25-la-6.29.45%E2%80%AFp.m-768x656.avif 768w,https:\/\/touchmagazine.ro\/wp-content\/uploads\/2025\/02\/Captura-de-ecran-din-2025-02-25-la-6.29.45%E2%80%AFp.m-png.avif 600w,https:\/\/touchmagazine.ro\/wp-content\/uploads\/2025\/02\/Captura-de-ecran-din-2025-02-25-la-6.29.45%E2%80%AFp.m-300x256.avif 300w,https:\/\/touchmagazine.ro\/wp-content\/uploads\/2025\/02\/Captura-de-ecran-din-2025-02-25-la-6.29.45%E2%80%AFp.m-150x128.avif 150w,https:\/\/touchmagazine.ro\/wp-content\/uploads\/2025\/02\/Captura-de-ecran-din-2025-02-25-la-6.29.45%E2%80%AFp.m-14x12.avif 14w\" sizes=\"(min-width: 1024px) 56vh, 124vw\" disable-inline-width=\"true\"><\/amp-img><\/div>\n<div class=\"element-overlay-area\" style=\"background-image:linear-gradient(0.5turn, rgba(0,0,0,0) 0%, rgba(0,0,0,0.6400000000000001) 100%)\"><\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"page-background-overlay-area\" style=\"background-image:linear-gradient(0.5turn, rgba(0,0,0,0) 0%, rgba(0,0,0,0.6400000000000001) 100%)\"><\/div>\n<\/div>\n<\/div>\n<p><\/amp-story-grid-layer><amp-story-grid-layer template=\"vertical\" aspect-ratio=\"412:618\" class=\"grid-layer\"><\/p>\n<div class=\"page-fullbleed-area\">\n<div class=\"page-safe-area\">\n<div style=\"position:absolute;pointer-events:none;left:14.07767%;top:16.01942%;width:77.6699%;height:75.24272%;opacity:1\">\n<div style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0;z-index:0;border-radius:0% 0% 0% 0% \/ 0% 0% 0% 0%\" id=\"el-283fd96e-b294-462e-8a8c-129f3e9053f8\">\n<p class=\"fill text-wrapper\" style=\"white-space:pre-line;overflow-wrap:break-word;word-break:break-word;margin:0.41906250000000034% 0;font-family:&quot;Red Rose&quot;,cursive;font-size:0.291262em;line-height:1.1;text-align:left;padding:0;color:#000000\"><span><span style=\"color: #80ff44\">Brandul Levi\u2019s, \u00een colaborare cu idolul interna\u021bional Beyonc\u00e9, debuteaz\u0103 ast\u0103zi Pool Hall, al doilea capitol al campaniei REIIMAGINE \u0219i o celebrare a mo\u0219tenirii longevive Levi\u2019s \u0219i a viziunii artistice transformatoare a lui Beyonc\u00e9. \u00cen noul film \u0219i noile vizualuri, Beyonc\u00e9 prezint\u0103 natural un look iconic denim pe denim \u0219i versatilitatea sa atemporal\u0103.<\/span><br \/>\n<span style=\"color: #80ff44\">Baz\u00e2ndu-se pe succesul primului capitol \u2013 <\/span><span style=\"font-style: italic; color: #80ff44\">Launderette<\/span><span style=\"color: #80ff44\">, care a inspirat publicul reimagin\u00e2nd o reclam\u0103 clasic\u0103 din 1985 \u2013 Pool Hall reinterpreteaz\u0103 ad-ul iconic al lui Levi\u2019s din 1991 cu acela\u0219i nume. Levi\u2019s a f\u0103cut echip\u0103 cu regizoarea c\u00e2\u0219tig\u0103toare a premiului GRAMMY Melina Matsoukas pentru cel mai recent capitol al campaniei REIIMAGINE, readapt\u00e2nd aceast\u0103 bucat\u0103 din istoria Levi\u2019s, ar\u0103t\u00e2nd \u00een acela\u0219i timp versatilitatea atemporal\u0103 a hainelor sale.<\/span><\/span><\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p><\/amp-story-grid-layer><\/amp-story-page><amp-story-page id=\"f8cb8082-447d-41f4-9399-64245c4463ce\" auto-advance-after=\"7s\"><amp-story-grid-layer template=\"vertical\" aspect-ratio=\"412:618\" class=\"grid-layer\"><\/p>\n<div class=\"page-fullbleed-area\" style=\"background-color:#ecebec\">\n<div class=\"page-safe-area\">\n<div style=\"position:absolute;pointer-events:none;left:0;top:-9.25926%;width:100%;height:118.51852%;opacity:1\">\n<div style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0;z-index:0\" class=\"mask\" id=\"el-0a6892f5-959a-4e6f-9eb0-d0fb41171886\">\n<div style=\"position:absolute;width:284.04155%;height:120%;left:-92.02078%;top:-10%\" data-leaf-element=\"true\"><amp-img layout=\"fill\" src=\"https:\/\/touchmagazine.ro\/wp-content\/uploads\/2025\/02\/Captura-de-ecran-din-2025-02-25-la-6.29.28\u202fp.m-png.avif\" alt=\"Captur\u0103 de ecran din 2025-02-25 la 6.29.28\u202fp.m.\" srcSet=\"https:\/\/touchmagazine.ro\/wp-content\/uploads\/2025\/02\/Captura-de-ecran-din-2025-02-25-la-6.29.28%E2%80%AFp.m-png.avif 1880w,https:\/\/touchmagazine.ro\/wp-content\/uploads\/2025\/02\/Captura-de-ecran-din-2025-02-25-la-6.29.28%E2%80%AFp.m-1536x1154.avif 1536w,https:\/\/touchmagazine.ro\/wp-content\/uploads\/2025\/02\/Captura-de-ecran-din-2025-02-25-la-6.29.28%E2%80%AFp.m-1320x991.avif 1320w,https:\/\/touchmagazine.ro\/wp-content\/uploads\/2025\/02\/Captura-de-ecran-din-2025-02-25-la-6.29.28%E2%80%AFp.m-1024x769.avif 1024w,https:\/\/touchmagazine.ro\/wp-content\/uploads\/2025\/02\/Captura-de-ecran-din-2025-02-25-la-6.29.28%E2%80%AFp.m-768x577.avif 768w,https:\/\/touchmagazine.ro\/wp-content\/uploads\/2025\/02\/Captura-de-ecran-din-2025-02-25-la-6.29.28%E2%80%AFp.m-png.avif 600w,https:\/\/touchmagazine.ro\/wp-content\/uploads\/2025\/02\/Captura-de-ecran-din-2025-02-25-la-6.29.28%E2%80%AFp.m-300x225.avif 300w,https:\/\/touchmagazine.ro\/wp-content\/uploads\/2025\/02\/Captura-de-ecran-din-2025-02-25-la-6.29.28%E2%80%AFp.m-150x113.avif 150w,https:\/\/touchmagazine.ro\/wp-content\/uploads\/2025\/02\/Captura-de-ecran-din-2025-02-25-la-6.29.28%E2%80%AFp.m-16x12.avif 16w\" sizes=\"(min-width: 1024px) 138vh, 306vw\" disable-inline-width=\"true\"><\/amp-img><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p><\/amp-story-grid-layer><amp-story-grid-layer template=\"vertical\" aspect-ratio=\"412:618\" class=\"grid-layer\"><\/p>\n<div class=\"page-fullbleed-area\">\n<div class=\"page-safe-area\">\n<div style=\"position:absolute;pointer-events:none;left:-36.8932%;top:33.00971%;width:183.00971%;height:116.50485%;transform:rotate(5deg);opacity:0.8\">\n<div style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0;z-index:0\" class=\"mask\" id=\"el-2982684c-0a66-46e0-8766-e5d181530e3c\">\n<div style=\"position:absolute;width:100%;height:100.14193%;left:0%;top:-0.07097%\" data-leaf-element=\"true\"><amp-img data-recalc-dims=\"1\" layout=\"fill\" src=\"https:\/\/i0.wp.com\/wp.stories.google\/static\/21\/images\/templates\/celebrity-life-story\/page1_2_3_star_img1.png?w=800&#038;ssl=1\" alt=\"Green star on transparent background\" disable-inline-width=\"true\"><\/amp-img><\/div>\n<\/div>\n<\/div>\n<div style=\"position:absolute;pointer-events:none;left:15.7767%;top:54.36893%;width:68.68932%;height:43.04207%;opacity:1\">\n<div style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0;z-index:0;border-radius:0% 0% 0% 0% \/ 0% 0% 0% 0%\" id=\"el-ff194c12-adb7-43a8-a1a4-00227c631b12\">\n<p class=\"fill text-wrapper\" style=\"white-space:pre-line;overflow-wrap:break-word;word-break:break-word;margin:0.36855123674911633% 0;font-family:&quot;Red Rose&quot;,cursive;font-size:0.226537em;line-height:1.1;text-align:left;padding:0;color:#000000\"><span><span style=\"color: #1e1e1e\">Campania a fost conceput\u0103 \u00een parteneriat creativ cu TBWA\\Chiat\\Day LA \u0219i produs\u0103 de de la revolu\u0107ion\/ PRETTYBIRD.<\/span><br \/>\n<span style=\"font-style: italic; color: #1e1e1e\">Pool Hall<\/span><span style=\"color: #1e1e1e\"> o surprinde pe Beyonc\u00e9 sfid\u00e2nd a\u0219tept\u0103rile \u00een timp ce \u00eenfrunt\u0103 un rechin local, interpretat de Timothy Olyphant, \u00eentr-un joc de biliard cu mize mari. Celebr\u00e2nd produsele Levi\u2019s ca elemente de baz\u0103 \u00een stil modern care continu\u0103 s\u0103 evolueze, noul capitol \u00eembr\u0103\u021bi\u0219eaz\u0103 interpret\u0103ri \u00eendr\u0103zne\u021be \u0219i \u00eencurajeaz\u0103 purt\u0103torii s\u0103 le fac\u0103 proprii lor. Vizualurile suplimentare ale capitolului 2 au ca eroi piese uimitoare, inclusiv blugii Ribcage Wide Leg, vesta \u00eempletit\u0103 \u0219i trench-ul Spade, decorate cu ornamente personalizate pentru a reflecta spiritul individualit\u0103\u021bii \u0219i reinvent\u0103rii centrale ale campaniei.<\/span><\/span><\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p><\/amp-story-grid-layer><\/amp-story-page><amp-story-page id=\"59fd257b-e31f-4e08-b8ee-c2b80f8929c4\" auto-advance-after=\"7s\"><amp-story-animation layout=\"nodisplay\" trigger=\"visibility\"><script type=\"application\/json\">[{\"selector\":\"#anim-86e20243-e0c6-495e-8877-8eb2374bfa91\",\"keyframes\":{\"opacity\":[0,1]},\"delay\":0,\"duration\":7000,\"easing\":\"cubic-bezier(0.2, 0.6, 0.0, 1)\",\"fill\":\"both\"}]<\/script><\/amp-story-animation><amp-story-animation layout=\"nodisplay\" trigger=\"visibility\"><script 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class=\"page-fullbleed-area\">\n<div class=\"page-safe-area\">\n<div style=\"position:absolute;pointer-events:none;left:0;top:3.39806%;width:100%;height:0.16181%;opacity:1\">\n<div id=\"anim-86e20243-e0c6-495e-8877-8eb2374bfa91\" class=\"animation-wrapper\" style=\"width:100%;height:100%;display:block;position:absolute;top:0;left:0;--initial-opacity:0;--initial-transform:none\">\n<div id=\"anim-fa39c556-dfff-446b-adb0-130059c63a1c\" class=\"animation-wrapper\" style=\"width:100%;height:100%;display:block;position:absolute;top:0;left:0;--initial-opacity:1;--initial-transform:translate3d(-100%, 0px, 0)\">\n<div style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0;z-index:0\" class=\"mask\" id=\"el-ecd514d3-7360-4496-bce4-9cee8a371335\">\n<div class=\"fill\" style=\"background-color:#80ff44;will-change:transform\"><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div style=\"position:absolute;pointer-events:none;left:15.04854%;top:18.60841%;width:76.94175%;height:71.19741%;opacity:1\">\n<div style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0;z-index:0;border-radius:0% 0% 0% 0% \/ 0% 0% 0% 0%\" id=\"el-e30b24f6-8714-408e-8471-dcab59896856\">\n<p class=\"fill text-wrapper\" style=\"white-space:pre-line;overflow-wrap:break-word;word-break:break-word;margin:-0.504731861198738% 0;font-family:&quot;Lato&quot;,sans-serif;font-size:0.258900em;line-height:1.4;text-align:left;padding:0;color:#000000\"><span><span style=\"font-style: italic; color: #80ff44\">\u201eNu exist\u0103 o alt\u0103 pies\u0103 de garderob\u0103 care s\u0103 evoce confortul, elegan\u021ba modern\u0103, \u021binuta clasic\u0103 american\u0103 \u0219i nostalgia a\u0219a cum o face denimul<\/span><span style=\"color: #80ff44\">\u201d, a declarat Beyonc\u00e9<\/span><span style=\"font-style: italic; color: #80ff44\">. \u201e\u0218i c\u00e2nd m\u0103 g\u00e2ndesc la toate aceste lucruri, m\u0103 g\u00e2ndesc la Levi&#8217;s\u201d. <\/span><span style=\"color: #80ff44\">Ea a continuat<\/span><span style=\"font-style: italic; color: #80ff44\">: \u201ePentru cel de-al doilea capitol al colabor\u0103rii noastre, ne-am distrat \u0219i mai mult reimagin\u00e2nd nara\u021biunea denim pe denim, prin prisma unei femei, care poate fi sexy, \u00eendr\u0103znea\u021b\u0103 \u0219i o competitoare feroce, toate \u00een acela\u0219i timp. Am vrut s\u0103 celebr\u0103m dualitatea dintre gra\u021bie \u0219i putere.\u201d<\/span><br \/>\n<span style=\"color: #80ff44\">\u201c<\/span><span style=\"font-style: italic; color: #80ff44\">Levi\u2019s a cl\u0103dit \u00eentotdeauna pe bogata sa istorie, reinterpret\u00e2nd denimul \u00een noi momente culturale \u0219i demonstr\u00e2nd c\u0103 reinventarea este esen\u021bial\u0103<\/span><span style=\"color: #80ff44\">\u201d, a declarat Kenny Mitchell, director global de marketing Levi\u2019s la Levi Strauss &amp; Co. \u201e<\/span><span style=\"font-style: italic; color: #80ff44\">Pool Hall onoreaz\u0103 mo\u0219tenirea noastr\u0103 \u00een timp ce se actualizeaz\u0103 permanent, oferind fanilor \u0219ansa de a-\u0219i personaliza jean\u0219ii Levi\u2019s \u0219i de a-\u0219i exprima stilul unic.<\/span><span style=\"color: #80ff44\">\u201d<\/span><\/span><\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p><\/amp-story-grid-layer><\/amp-story-page><amp-story-page id=\"704ef7fe-f3f7-456f-a32f-f779ff01a1d9\" auto-advance-after=\"7s\"><amp-story-grid-layer template=\"vertical\" aspect-ratio=\"412:618\" class=\"grid-layer\"><\/p>\n<div class=\"page-fullbleed-area\" style=\"background-color:#6c7686\">\n<div class=\"page-safe-area\">\n<div style=\"position:absolute;pointer-events:none;left:0;top:-9.25926%;width:100%;height:118.51852%;opacity:1\">\n<div style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0;z-index:0\" class=\"mask\" id=\"el-89e27450-3440-422f-940d-faa4ef667cfd\">\n<div style=\"position:absolute;width:276.64%;height:133%;left:-58.60086%;top:-1.65625%\" data-leaf-element=\"true\"><amp-img layout=\"fill\" src=\"https:\/\/touchmagazine.ro\/wp-content\/uploads\/2025\/02\/Captura-de-ecran-din-2025-02-25-la-6.29.45\u202fp.m-png.avif\" alt=\"Captur\u0103 de ecran din 2025-02-25 la 6.29.45\u202fp.m.\" srcSet=\"https:\/\/touchmagazine.ro\/wp-content\/uploads\/2025\/02\/Captura-de-ecran-din-2025-02-25-la-6.29.45%E2%80%AFp.m-png.avif 1638w,https:\/\/touchmagazine.ro\/wp-content\/uploads\/2025\/02\/Captura-de-ecran-din-2025-02-25-la-6.29.45%E2%80%AFp.m-1536x1313.avif 1536w,https:\/\/touchmagazine.ro\/wp-content\/uploads\/2025\/02\/Captura-de-ecran-din-2025-02-25-la-6.29.45%E2%80%AFp.m-1320x1128.avif 1320w,https:\/\/touchmagazine.ro\/wp-content\/uploads\/2025\/02\/Captura-de-ecran-din-2025-02-25-la-6.29.45%E2%80%AFp.m-1024x875.avif 1024w,https:\/\/touchmagazine.ro\/wp-content\/uploads\/2025\/02\/Captura-de-ecran-din-2025-02-25-la-6.29.45%E2%80%AFp.m-768x656.avif 768w,https:\/\/touchmagazine.ro\/wp-content\/uploads\/2025\/02\/Captura-de-ecran-din-2025-02-25-la-6.29.45%E2%80%AFp.m-png.avif 600w,https:\/\/touchmagazine.ro\/wp-content\/uploads\/2025\/02\/Captura-de-ecran-din-2025-02-25-la-6.29.45%E2%80%AFp.m-300x256.avif 300w,https:\/\/touchmagazine.ro\/wp-content\/uploads\/2025\/02\/Captura-de-ecran-din-2025-02-25-la-6.29.45%E2%80%AFp.m-150x128.avif 150w,https:\/\/touchmagazine.ro\/wp-content\/uploads\/2025\/02\/Captura-de-ecran-din-2025-02-25-la-6.29.45%E2%80%AFp.m-14x12.avif 14w\" sizes=\"(min-width: 1024px) 71vh, 158vw\" disable-inline-width=\"true\"><\/amp-img><\/div>\n<div class=\"element-overlay-area\" style=\"background-image:linear-gradient(0.5turn, rgba(0,0,0,0) 0%, rgba(0,0,0,0.6400000000000001) 100%)\"><\/div>\n<\/div>\n<\/div>\n<div class=\"page-background-overlay-area\" style=\"background-image:linear-gradient(0.5turn, rgba(0,0,0,0) 0%, rgba(0,0,0,0.6400000000000001) 100%)\"><\/div>\n<\/div>\n<\/div>\n<p><\/amp-story-grid-layer><amp-story-grid-layer template=\"vertical\" aspect-ratio=\"412:618\" class=\"grid-layer\"><\/p>\n<div class=\"page-fullbleed-area\">\n<div class=\"page-safe-area\">\n<div style=\"position:absolute;pointer-events:none;left:0;top:3.39806%;width:100%;height:0.16181%;opacity:1\">\n<div style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0;z-index:0\" class=\"mask\" id=\"el-2f00885d-d894-41aa-b27d-1004c24e2faa\">\n<div class=\"fill\" style=\"background-color:#80ff44;will-change:transform\"><\/div>\n<\/div>\n<\/div>\n<div style=\"position:absolute;pointer-events:none;left:15.53398%;top:6.14887%;width:75.72816%;height:87.86408%;opacity:1\">\n<div style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0;z-index:0;border-radius:0% 0% 0% 0% \/ 0% 0% 0% 0%\" id=\"el-16d66303-88b5-4f3f-943a-f7517fea6afd\">\n<p class=\"fill text-wrapper\" style=\"white-space:pre-line;overflow-wrap:break-word;word-break:break-word;margin:-0.5769230769230771% 0;font-family:&quot;Lato&quot;,sans-serif;font-size:0.291262em;line-height:1.4;text-align:left;padding:0;color:#000000\"><span><span style=\"font-style: italic; color: #80ff44\">Pool Hall<\/span><span style=\"color: #80ff44\"> se lanseaz\u0103 cu o campanie global\u0103 complet integrat\u0103, care include televiziune, digital, social media, out-of-home \u0219i activ\u0103ri de brand. \u00cen plus, re\u021belele sociale ale brandului vor prezenta con\u021binut de stil suplimentar de la creatori globali, care \u00eencurajeaz\u0103 spectatorii s\u0103-\u0219i pun\u0103 propria amprent\u0103 de stil. Fanii \u0219i prietenii brandului vor fi, de asemenea, invita\u021bi s\u0103 participe la experien\u021be care vor servi drept loc de joac\u0103 pentru propriile reinterpret\u0103ri.<\/span><br \/>\n<span style=\"color: #80ff44\">Campania continu\u0103 tradi\u021bia Levi\u2019s de a lucra cu cele mai cunoscute talente creative ale vremurilor noastre. Matsoukas a colaborat cu directorul de imagine, c\u00e2\u0219tig\u0103tor al premiului Emmy, Marcell R\u00e9v \u0219i cu celebrul fotograf Mason Poole, pentru a surprinde esen\u021ba vizual\u0103 a Pool Hall, baz\u00e2ndu-se pe mo\u0219tenirea campaniilor \u0219i imaginii emblematice Levi\u2019s.<\/span><\/span><\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p><\/amp-story-grid-layer><\/amp-story-page><\/amp-story><\/body><\/html><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Beyonc\u00e9 \u0219i Levi\u2019s lanseaz\u0103 capitolul 2 din campania REIIMAGINE: Pool Hall Brandul Levi\u2019s, \u00een colaborare cu idolul interna\u021bional Beyonc\u00e9, debuteaz\u0103 ast\u0103zi Pool Hall, al doilea capitol al campaniei REIIMAGINE \u0219i o celebrare a mo\u0219tenirii longevive Levi\u2019s \u0219i a viziunii artistice transformatoare a lui Beyonc\u00e9. \u00cen noul film \u0219i noile vizualuri, Beyonc\u00e9 prezint\u0103 natural un look [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":9239,"template":"","meta":{"_acf_changed":false,"inline_featured_image":false,"web_stories_publisher_logo":8595,"web_stories_poster":[],"web_stories_products":[],"footnotes":""},"web_story_category":[],"web_story_tag":[],"class_list":["post-9230","web-story","type-web-story","status-publish","has-post-thumbnail","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.3 (Yoast SEO v26.8) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>&#187; Touch Magazine<\/title>\n<meta name=\"description\" content=\"Beyonc\u00e9 \u0219i Levi\u2019s lanseaz\u0103 capitolul 2 din campania REIIMAGINE: Pool Hall Brandul Levi\u2019s, \u00een colaborare cu idolul interna\u021bional Beyonc\u00e9, debuteaz\u0103 ast\u0103zi Pool Hall, al doilea capitol al campaniei REIIMAGINE \u0219i o celebrare a mo\u0219tenirii longevive Levi\u2019s \u0219i a viziunii artistice transformatoare a lui 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clasic\u0103 american\u0103 \u0219i nostalgia a\u0219a cum o face denimul<\/span><span style=\"color: #80ff44\">\u201d, a declarat Beyonc\u00e9<\/span><span style=\"font-style: italic; color: #80ff44\">. \u201e\u0218i c\u00e2nd m\u0103 g\u00e2ndesc la toate aceste lucruri, m\u0103 g\u00e2ndesc la Levi's\u201d. <\/span><span style=\"color: #80ff44\">Ea a continuat<\/span><span style=\"font-style: italic; color: #80ff44\">: \u201ePentru cel de-al doilea capitol al colabor\u0103rii noastre, ne-am distrat \u0219i mai mult reimagin\u00e2nd nara\u021biunea denim pe denim, prin prisma unei femei, care poate fi sexy, \u00eendr\u0103znea\u021b\u0103 \u0219i o competitoare feroce, toate \u00een acela\u0219i timp. 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